Adults 16/18+ yrs.
University of Southampton
Their description: Ongoing research into the construct of Moral Capital in the context of business which can be broadly defined as an investment in socially responsible and/or philanthropic acts that create positive attitudes towards the company, that go beyond reputation to include a moral dimension. We are designing a Moral Capital Scale and would welcome your help in testing it. This includes just 3 demographic questions and 9 scale questions and should take about 5 minutes.