Moral capital scale

Adults 16/18+ yrs.
University of Southampton

Their description: Ongoing research into the construct of Moral Capital in the context of business which can be broadly defined as an investment in socially responsible and/or philanthropic acts that create positive attitudes towards the company, that go beyond reputation to include a moral dimension. We are designing a Moral Capital Scale and would welcome your help in testing it. This includes just 3 demographic questions and 9 scale questions and should take about 5 minutes.


Posted in Consumer behavior, Psychology, Quick, Survey, University

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