Blog Archives

Apple is “most powerful”

Apple is ranked the “most powerful” of 130 brands evaluated by Forbes and consulting firm Penn Schoen Berland. The Apple brand is worth $87.1 billion, up 52% from two years ago when Forbes last valued the top brands. Apple is

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67% lack card needed to vote

WASHINGTON, D.C. — The vast majority of adults who say that they are registered voters in Kenya do not have the voting card they need to participate in the next presidential election, scheduled for March 4, 2013.  And you thought

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Where’s the Tea Party?

They’re still there. 23% of U.S. adults are supporters of the Tea Party — fewer than the peak of 33% in June, 2011, but a huge voting block nonetheless. Source: GfK Roper Public Affairs & Corporate Communications

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Social media are negative on candidates

From The Pew Research Center: As the candidates for president reintroduced themselves at their conventions and began the last phase of the campaign, they received markedly different treatment in social media than in the mainstream press. The conversation on Twitter,

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Young men stay mobile

Young men aged 18-34 yrs. would rather give up television for a year than their mobile phones (54% vs. 46%). Older guys 35-49 yrs. feel just the opposite (38% vs.63%). In DDB Worldwide Communications Group’s Life Style Study, 27% of

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1 in 5 have student debt

Feeling the pinch of college expenses? You’re not alone. From the Pew Research Center: Some 19% of households in the United States owed student debt in 2010, more than double the share two decades earlier, and a significant rise from

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Big shifts in news consumption

The Pew Research Center reports that online and digital news consumption continues to increase sharply.  Newspapers were the #2 source just a few years ago — now in last place behind TV, digital, and radio.  A significant change has been

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Emmy winners most likely to thank ____?

You’re up there, trophy in hand.  Who would you thank?   Mom? Spouse? Producer? Higher Being?  New York magazine analyzed all 75 speeches delivered at the last three (2009-2011) Primetime Emmy Awards. And the winner is …… Your Spouse! At 52%. However, if

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Obama odds at 75%

Prediction markets leader Intrade puts President Obama’s chances of relection at 75%. More accurately, that is the market-based outcome of shares trading on the U.S. presidential election. His odds have increased dramatically (about 20 points) since the beginning of September. Source:

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Fewer willing to buy green

The GfK Green Gauge survey finds that 93% of U.S. consumers say they have done something to conserve energy in their household, but they’re less willing to pay more for green products than they were just a few years ago. 

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